Chinese Bamboo
I don't remember who sent me this but I LOVE IT! I've had it on my bulletin board for quite awhile. "You take a little seed, plant it, water it, and fertilize it for a whole year, and nothing happens. The second year you water and fertilize it, and nothing happens. The third year you water it and fertilize it, and nothing happens. How discouraging this becomes! The fourth year you water it and fertilize it, and nothing happens. This is very frustrating. The fifth year you continue to water and fertilize the seed and then sometime during the fifth year, the Chinese bamboo tree ...
Farming vs Hunting
Excerpt from Seth's Blog: "Five thousand years ago, every human was a hunter. If you were hungry, you got a rock or a stick and you went hunting. The problem was that all of the animals were either dead or really good at hiding. Fortunately, we discovered/invented the idea of farming. Plant seeds, fertilize em, water em, watch em grow and then you harvest them. The idea spread and it led to the birth of civilization. Everyone got the idea... except for marketers. Marketers still like to hunt. What we're discovering, though, is that the good prospects are getting really ...
Failure to Prospect
Digest the following sales management research; 48% of all prospecting attempts are aborted with the first perceived rejection 25% attempt it a second time An additional 12% will come back for a third try 5% stop after the fourth contact This means that 90% of sales people give up after only the fourth contact! The research says that you aren't even remembered until the 12th contact. If you're in a two-year sales cycle, that might mean you have to have at least 24 contacts in order to establish a presence in your propsects mind. Having a simple system in place for staying in touch with all ...
The Importance of Choosing Your Words
I heard a story about a man and his small son who were hiking up a mountain. Suddenly, the little boy slipped and slid about 30 yards down the mountainside, getting caught in some brush. Unhurt but frightened, he called out, "Somebody help me!" A voice called back, "Somebody help me!" The youngster looked surprised and confused. He asked, "Who are you?" The voice shouted back, "Who are you?" The boy began to get aggravated. "You're a coward!" he yelled. The voice shouted back, "You're a coward!" The boy shot back, "You're a fool!" The voice repeated, "You're a fool!" By then, the boy's ...
Creative and Profitable Ways to Use Email Marketing Software
An interested visitor who has been surfing through your site has finally come to just what she is looking for and is about to make a purchase. The telephone rings, it's her mother-in-law and she wants to discuss the upcoming holiday plans. In the blink of an eye, your visitor exits your site, and your sale is dust - unless, of course, you've got an autoresponder that has captured her email address. If you have installed the email marketing software known as an autoresponder, you can then follow-up with her, and in all probability, make the sale sometime between now and ...
Helping You To Create Long Term & Profitable Business Relationships
Article Marketing Benefits Online Retailers
Strategically developing online content helps to ensure a small-business owner’s success in both the short and long term. Article marketing is a smart, comprehensive way to broaden the online presence of your small business enterprise. By posting articles to ezines, directories and newsletters, you can reap benefits ranging from new clients and a solid reputation to increased website traffic... [Read more]
Thinking about Starting a Drip Marketing Program?
Don’t wait until you are thirsty to dig a well - Chinese Proverb Share and Enjoy: Read More →
Drip Marketing Explained
I found this video today and thought that Greg Writer does a nice job of explaining how drip marketing works. Below is a copy of his Youtube video and you can find out more about Greg at his website, http://www.GregWriter.com Share and Enjoy: Read More →
Email Marketing Software for Very Small Businesses
David Raab is a consultant specializing in marketing technology and analysis and he provides an updated review of Infusionsoft. This is exactly why I love this software. It is focused on those companies that can’t afford the big tools and expensive consultants. Read Dave’s full Infusionsoft review. Here’s a summary; Infusionsoft Pushes the Right Buttons for Small Business Marketing Summary:... [Read more]
The Money is in Your List
I’ve decided to try my hand at doing a little video work. It’s not professional quality but it’s my shot at presenting information in a new way. I hope to get better at this and try new ways of using video to present information on Drip Marketing. Check it out and let me know what you think. Share and Enjoy: Read More →
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