Chinese Bamboo
I don't remember who sent me this but I LOVE IT! I've had it on my bulletin board for quite awhile. "You take a little seed, plant it, water it, and fertilize it for a whole year, and nothing happens. The second year you water and fertilize it, and nothing happens. The third year you water it and fertilize it, and nothing happens. How discouraging this becomes! The fourth year you water it and fertilize it, and nothing happens. This is very frustrating. The fifth year you continue to water and fertilize the seed and then sometime during the fifth year, the Chinese bamboo tree ...
Farming vs Hunting
Excerpt from Seth's Blog: "Five thousand years ago, every human was a hunter. If you were hungry, you got a rock or a stick and you went hunting. The problem was that all of the animals were either dead or really good at hiding. Fortunately, we discovered/invented the idea of farming. Plant seeds, fertilize em, water em, watch em grow and then you harvest them. The idea spread and it led to the birth of civilization. Everyone got the idea... except for marketers. Marketers still like to hunt. What we're discovering, though, is that the good prospects are getting really ...
Failure to Prospect
Digest the following sales management research; 48% of all prospecting attempts are aborted with the first perceived rejection 25% attempt it a second time An additional 12% will come back for a third try 5% stop after the fourth contact This means that 90% of sales people give up after only the fourth contact! The research says that you aren't even remembered until the 12th contact. If you're in a two-year sales cycle, that might mean you have to have at least 24 contacts in order to establish a presence in your propsects mind. Having a simple system in place for staying in touch with all ...
The Importance of Choosing Your Words
I heard a story about a man and his small son who were hiking up a mountain. Suddenly, the little boy slipped and slid about 30 yards down the mountainside, getting caught in some brush. Unhurt but frightened, he called out, "Somebody help me!" A voice called back, "Somebody help me!" The youngster looked surprised and confused. He asked, "Who are you?" The voice shouted back, "Who are you?" The boy began to get aggravated. "You're a coward!" he yelled. The voice shouted back, "You're a coward!" The boy shot back, "You're a fool!" The voice repeated, "You're a fool!" By then, the boy's ...
Creative and Profitable Ways to Use Email Marketing Software
An interested visitor who has been surfing through your site has finally come to just what she is looking for and is about to make a purchase. The telephone rings, it's her mother-in-law and she wants to discuss the upcoming holiday plans. In the blink of an eye, your visitor exits your site, and your sale is dust - unless, of course, you've got an autoresponder that has captured her email address. If you have installed the email marketing software known as an autoresponder, you can then follow-up with her, and in all probability, make the sale sometime between now and ...
Helping You To Create Long Term & Profitable Business Relationships
Even with Drip Marketing, You Still Have To Be Able to Sell
If you’re a Sales Manager or Trainer, a Company President or an HR Manager, then you know the importance of sales training. You know that in today’s economy, sales training is absolutely crucial. But do you know which training techniques are the most effective in today’s economy? Do you know which techniques have lasting power – and have worked time and time again? Nancy Bleeke... [Read more]
Improve Your Sales Page To Make More Profits
What is the purpose of a sales page? Too often, we misunderstand the purpose of the sales page itself, and consider it to be a simple finish line. We concentrate on getting prospects to the sales page, but forget about the importance of getting them through the sales page. The fact is, that about fifty percent of sales are lost at the ordering stage. If prospects still have misgivings or unanswered... [Read more]
Want to Build Your Business? Build Trust and the Business Will Follow
Today I have a guest post from a copywriter who really understands Drip Marketing. I found her by reading an article she wrote. It was Overcome Information Overload With Drip Marketing and I thought it was great. I hope you enjoy her post today. Trust: A rare and precious commodity in 2010 We live at a time in history when false claims and deceptive practices are uncovered almost on a daily... [Read more]
reBlog from roost.com: Roost.com Launches Social Real Estate? app for Facebook | A Bird’s Eye View
Image via WikipediaI found this fascinating quote today: “We all know the impact that social media, more specifically Facebook, is having on our real estate business,” said Brad Coy, REALTOR® with San Francisco Real Estate Services. “It’s great to have an application like the one from Roost that allows me to elevate that social media presence and provide useable data to the visitors of my... [Read more]
Avoiding Drip Marketing SPAM
I am reprinting this post from Infusionsoft’s blog because I think it’s critical information for any Drip Marketing program. It doesn’t matter which email marketing software you use, the same principles are going to apply. _______________________________________________________________________________ Let’s Talk about Spam & Deliverability Posted: 02 Feb 2010 01:34 PM PST Recently,... [Read more]
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