Email Marketing Software for Very Small Businesses
David Raab is a consultant specializing in marketing technology and analysis and he provides an updated review of Infusionsoft. This is exactly why I love this software. It is focused on those companies that can’t afford the big tools and expensive consultants. Read Dave’s full Infusionsoft review.
Here’s a summary;
Summary: Infusionsoft knows exactly how to sell marketing automation to small business: promise more revenue, less work, strong support and a low price. The system is designed for entrepreneurs, not full-time marketers.
Since marketing automation for small business was on my mind last week, I checked in with the good folks at Infusionsoft
, whose 15,000 customers make them leaders in the field. I ended up chatting with Scott Martineau, company founder and VP Product Management. It was a helpful conversation for a few reasons.
It solidified my understanding that Infusionsoft is aimed at REALLY small companies – typically four or five employees, and very rarely more than 25. Typical clients are selling business services such as training or consumer services such as landscaping, dry cleaning, legal help and niche publishing. Those companies have no dedicated marketing staff and often no specialized sales person. This makes them significantly smaller than buyers of most of the systems I write about – which is something to bear in mind when looking at how Infusionsoft does things.
It showed that Infusionsoft has mastered the art of a clear, simple value proposition: “Fix Your Follow-up, Double Your Sales. Guaranteed.” Um, any questions? That particular headline is inside their site, but the one on the main page (“One ‘Killer App’ to Grow Your Business Fast”) makes a similar promise about growth.(As to the guarantee itself, the company Web site says “When you use Infusionsoft to fix your follow-up with prospects and customers, you will double your sales. If after 12 months you have not doubled your sales and you’re not confident with the progress you’re making, you can cancel the software and we’ll refund half of your first year’s subscription fees.” Although there were originally some conditions on the guarantee, the company removed them all last month.)
As Infusionsoft’s main headline reinforces, small businesses want as few systems as possible. Martineau said that Infusionsoft typically replaces separate CRM, email, shopping cart and possibly affiliate tracking systems. But this is where it’s worth remembering that Infusionsoft is working with very small businesses: larger firms might have greater need for separate systems. …con’t
Posted by on Sunday, August 9, 2009 at 1:57 am
Filed under Drip Marketing Ideas · Tagged with Company Founder, Company Web Site, Drip Marketing, Drip Marketing Software, Dry Cleaning, Good Folks, Killer App, Legal Help, Marketers, Marketing Automation, Marketing Software, Marketing Technology, Niche, Prospects, Raab, Sales Person, Scott Martineau, Small Business Marketing, Small Businesses, Typical Clients, Value Proposition, Vp Product Management
Email marketing is my preferred way of selling products coming from the affiliate programs that i have signed up with. it just takes time to get a good mailing list