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The other day I noticed that the cars used by BSM (a leading UK driving school) carry this slogan: Learn to drive That’s right – just those three words. It seems almost too simple to be true, but if we unpack it we can see that this little sentence accomplishes four very important functions: It [...]
Posted by on Wednesday, March 3, 2010 at 10:47 am
Filed under Marketing Articles · Tagged Choice Of Words, Clever Choice, Copywriter, Copywriting, Corporate Pride, Default Option, Drip Marketing, Driving School, Driving Tuition, Insecurity, Market Leader, Market Positioning, Natural Choice, Paul Mccartney, Phrasing, Right Solution, S Market, Slogan, Slogans, Tagline, Tone Of Voice
