For staff at trade show displays, it is important to ask attendees the right questions. Doing so will lead to a better rapport with the booth visitor, which can ultimately translate into more leads and possible sales. Having a team that is skilled at asking questions of their attendees at trade show exhibits is necessary [...]

Your unique selling proposition answers the question “Why should I buy from you?” and it helps your product stand out in a crowded marketplace. Even if you’re familiar with the concept of a USP you need to determine exactly what your USP will be before you can start marketing your productive effectively. If you’re scratching [...]

CRM Failures And Remedial Measures Introduction Customer relationship management (CRM) is a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them. This strategy depends on bringing together lots of pieces of information about customers and market trends ln order to sell and market products and services more [...]

Affiliate marketing is getting harder and harder, due to the low level of entry (anyone can become your new competitor overnight). So it’s important to convert as many of your precious visitors into paying customers. Whilst you may be tempted to link all of your ads and articles to an affiliate offer (if you’re lucky [...]

Drip Marketing Idea 35: Don’t hire more staff to do your follow-up, just hire the right tools.(skipped #35 for those who are keeping track) # Drip Marketing Idea 37: A Drip Strategy has distinct steps. So, you can determine exactly where it’s working & where it’s not. # Drip Marketing Idea 36: Think SYSTEMS. When [...]