The other day I noticed that the cars used by BSM (a leading UK driving school) carry this slogan: Learn to drive That’s right – just those three words. It seems almost too simple to be true, but if we unpack it we can see that this little sentence accomplishes four very important functions: It [...]

We are at an interesting and paradoxical juncture in marketing. The web has clarified, yet befuddled many marketers. Although traditional media has tremendous reach, it is increasingly marked as mental spam. Brand managers can easily measure their success, yet no longer have complete control. It’s difficult for marketers and business leaders to navigate through the [...]