One of the most vital aspects of this recent marketing concept which every business owner should be aware of is that it’s completely free. With the right idea, intuition and planning; viral marketing on social networking websites can return thousands of client prospects to any business website. Social networking website, as the name suggests, are [...]

As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients. Now don’t get me wrong; it’s not that failing to attract clients makes one a bad person. Not [...]

What is the purpose of a sales page? Too often, we misunderstand the purpose of the sales page itself, and consider it to be a simple finish line.  We concentrate on getting prospects to the sales page, but forget about the importance of getting them through the sales page. The fact is, that about fifty [...]

I am reprinting this post from Infusionsoft’s blog because I think it’s critical information for any Drip Marketing program.  It doesn’t matter which email marketing software you use, the same principles are going to apply. _______________________________________________________________________________ Let’s Talk about Spam & Deliverability Posted: 02 Feb 2010 01:34 PM PST Recently, I had a conversation with [...]

With the possible exception of phone calls, email marketing is the still the number one way that most companies use to communicate with their prospects and customers. While social media tools are quickly providing alternative ways of communication, email is still the easiest and most understood mediums of communication, with the exception of phone calls. [...]