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The other day I noticed that the cars used by BSM (a leading UK driving school) carry this slogan: Learn to drive That’s right – just those three words. It seems almost too simple to be true, but if we unpack it we can see that this little sentence accomplishes four very important functions: It [...]
Posted by on Wednesday, March 3, 2010 at 10:47 am
Filed under Marketing Articles · Tagged Choice Of Words, Clever Choice, Copywriter, Copywriting, Corporate Pride, Default Option, Drip Marketing, Driving School, Driving Tuition, Insecurity, Market Leader, Market Positioning, Natural Choice, Paul Mccartney, Phrasing, Right Solution, S Market, Slogan, Slogans, Tagline, Tone Of Voice
In today’s Web 2.0 world, personal branding has become vitally important to stand out from the crowd. If you are an online business owner, a coach or a consultant, then your name is your personal brand. Need proof? Read Seth Godin’s post, “Personal branding in the age of Google.” He sums it up nicely by [...]
Posted by on Friday, June 19, 2009 at 4:55 am
Filed under Marketing Articles · Tagged Candid Camera, Communication With Your Customers, Core Philosophy, Credibility, Customer Testimonials, Different Forms Of Communication, Elegant Logo, Forms Of Communication, Good Stuff, Google, Online Business Owner, Paying Attention, Personal Brand, Prospects, Publicity, Seth Godin, Tagline, True Reflection, Word Of Mouth, Work In Progress
